A/B choiceEVENT · p4-cc77dd2a-8551-4a23-a79b-d742814f583a1 min read

Apple's iPhone Duo Pre-Order Blunder Sparks Outrage

iPhone Duo store pickup resumed in US/Canada with near-zero inventory. Bloomberg calls Apple's decision to pre-sell despite supply constraints a 'major mistake'. Staff instructed to discourage walk-in customers without pre-orders.

WHY IT MATTERS

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Known and confirmed

  • iPhone Duo store pickup resumed in US/Canada with near-zero inventory.
  • Bloomberg calls Apple's decision to pre-sell despite supply constraints a 'major mistake'.
  • Staff instructed to discourage walk-in customers without pre-orders.

Unknown or unverified

    Original sources

    1 sources
    IndependentApple Store Pickup System for iPhone Duo Just Went Live Again in U.S. and Canada↗
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    Given the supply shortage, should Apple prioritize fulfilling existing orders or pause sales to protect brand reputation?

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